What do Patagonia, The Home Depot, and Google have in common? Apart from being leading brands, all of these companies have a positive reputation since they’re known for supporting various causes and actively giving back to communities all over the world. Patagonia, for instance, donates 1 percent of their sales to environmental organizations, while employees of The Home Depot regularly engage in volunteer activities which are supported by the company’s cash and in-kind donations. Meanwhile, Google has provided more than $2 billion in grants and contributions to nonprofits worldwide.
Giving back to the community allows brands to connect with people on a deeper level, especially if the company supports a cause that’s close to their customers’ hearts. Doing so also creates trust, and a study shows that 62 percent of US consumers prefer to do business with companies that support important social causes. But you don’t need to be a high revenue company to donate. Even small businesses or newly established companies can find ways to give back using their available resources. If you’re thinking about making a difference in your community, here are ways to give back while growing your startup.
Provide Products or Services
Seasoned entrepreneurs know that there isn’t a universal formula for business success, but having a solid plan with disciplined execution, as well as passion and perseverance can be beneficial when you’re building a business from the ground up. During the initial stage, be sure to accomplish all the necessary paperwork to get your permits and licenses, and register your business as an LLC to boost your brand’s credibility. You can consult an LLC expert to help you with matters, so view this Northwest Registered Agent discount link to save money on formation services or anything you need help with for your LLC.
After launching your startup, start thinking about ways to get involved in your community since doing so is crucial to build a good reputation for your brand, which can lead to business longevity. First, assess your resources to determine what you can give. Many small businesses donate their products or services because it fosters goodwill with customers, and it also helps them connect with consumers who value social responsibility. If you decide to do so, let your employees know about your plans to give back, and find a way to get them involved without compromising their work schedule or personal time.
Set clear goals and mechanics for your donation program to manage expectations and let people know about your company’s intentions. If you’re still figuring out how to sustain your donation program, think about giving directly to your intended recipients. For instance, if you’re selling dog food, specialized pet apparel, or pet accessories, try donating some of your surplus products to the nearest pet shelter. If you own a salon or barbershop, offer free haircuts to children from disadvantaged families within a limited time frame, such as the week before the new school term starts.
Partner with a Nonprofit
For a more organized and efficient way to reach your intended donor base, think about partnering with a local nonprofit for your community initiative. Food startups can work with food banks or soup kitchens, while personal care or hygiene care businesses can partner with homeless shelters, community shelters, or organizations like the Red Cross. Before dropping off items, contact the organization first to confirm if they will accept your goods. It’s also a good idea to ask about their needs so you can weed out non-necessities and pack and deliver only the items that they truly need.
Sign up and Volunteer
Taking the time to volunteer is also a fantastic way to give back to your community. Identify organizations or initiatives that share your company’s values, then see if there are opportunities wherein you and your employees can volunteer in a safe environment. For example, if your startup prioritizes eco-friendliness or sustainability, join a tree planting initiative or a beach clean up drive. You can also spend time planting or harvesting produce at a community garden, or designate your business premises as a drop off location for recyclables. If your startup offers professional services, think about offering legal advice, technology know-how, or marketing tips to nonprofits in need.
Giving back allows your business to show that it cares about your community beyond making sales or profits. Donate your time, services, or products, and get involved in good causes to boost your brand, increase customer loyalty, and contribute to the well-being of others.
