Are you planning a Reddit AMA? Every successful Reddit AMA requires a bit of planning and preparation, especially if you are supporting someone in the process. Lucky for you, we are sharing a planning template that will help you set up and execute an AMA that will generate upvotes and comments.
Follow the guidelines below to create an AMA plan/proposal that will lead to marketing success.
Your reddit AMA plan should include the following:

  1. Goal of the AMA
  2. Date/Time of AMA
  3. reddit Username
  4. Subreddit(s) targeting
  5. AMA Title Copy
  6. AMA Body Copy
  7. Execution Logistics (how will responses be submitted?)

Sample reddit AMA Plan

Client: Kevin Kliman, founder and CEO of RAUR (a podcasting app)
Goal: The primary goal of this reddit AMA plan is to engage the entrepreneurial community on reddit to share knowledge and experience gained from developing Raur.
Date/Time: Wednesday at 12pm EST (9am PST)
Username: Raur_Kevin
Subreddit: r/StartUps(72k subscribers) OR r/Entrepreneur (112k subscribers)
Execution Strategy: We believe you need to answer questions in text and audio. We can’t do audio responses only, because you may be accused of forcing people to use your application. The best way to do text and audio is: 1) You type your response but do not submit, 2) record the response on Raur, 3) add Raur link to end of text response and submit.
Title Text: I created a mobile audio broadcasting app that has received over $400k in venture capital and currently has ### users. AMA. I’ll post all answers in text and audio.
Body Text: Hello fellow entrepreneurs. My name is Kevin Kliman and… [INSERT YOUR ‘STORY’ HERE. DISCUSS PERSONAL BACKGROUND AND HISTORY OF RAUR. MENTION FAILURES AND SUCCESSES.]
I am excited to answer any questions you may have about entrepreneurship, startups, application development, Raur, or whatever you want! All questions will be answered in text and audio (via the Raur app).
Verification Link: (Insert Link to tweet/photo)
– Check out raur.co(link) if you are interested in trying the app.
– We are also on Twitter(link) and Facebook(link)
Other Notes:

  • Create verification photo
  • Plan social media announcements
  • Plan email newsletter announcement
  • Conduct mock AMA training session
  • Contact subreddit moderators for scheduling and approval
  • Pin It on Pinterest