There’s a vast majority of consumers waiting for you to answer their burning questions. If you’re able to craft the perfect answers to a seemingly trivial question, there’s a chance that you can get recognized as a top professional in your niche.
Fortunately, you don’t have to search far and wide if you need a lot of questions. There’s Quora, which is often close to Wikipedia in providing a lot of information that many people are looking for.
Generating leads is important for many businesses because this is where the money comes from. Fortunately, you don’t need to rely on a single platform because others can help jumpstart your lead generation journey.
To be a trusted advisor, you can give Quora a try, where you provide valuable insights to people who are looking for authentic feedback about a particular topic. It could be your personal experience with a certain brand of clothes, what they would do if they were in debt, how you handled your credit card bills, how to unclog a blocked drainage, and a lot more.
Leverage this platform effectively and provide a top-notch solution that everyone wants to see. The content in Quora is user-driven, which means that this is often answered by genuine people. You can use this to promote your company subtly, but make sure that you’re not too aggressive with the marketing. There are content guidelines that need to be followed, and learning more about how to craft the perfect responses and understand the nuances of Quora can help you become more successful.
How to Get Started?
Crafting a Compelling Profile
Make sure that you can impress your visitors with your profile, and make sure that you’ve optimized it. Provide a professional headshot photo of yourself or add the logo of the company. You also need to explain your expertise in the field through your Bio, and if possible, it should be connected to your LinkedIn Account. Add your credentials and showcase your achievements in the industry to further highlight your skills.
Include online resources where people can know more about your offers. Your Quora leads will see this as a mini-resume, and it can help foster trust with the community. The year when you joined, the content views that can run in millions, where you’re living, the number of followers you have, and the number of spaces where you’re active can all make a huge difference. Be crisp with your profiles and turn your readers into your fans if possible.
Identifying Relevant Topics in Your Niche
Being clear with your business goals is the first step in crafting an engaging discussion. Select some topics that will establish your authority and write confidently. Speak in a tone of certainty and identify the trending questions that are currently relevant all around the world. When you answer active threads, you’re going to most likely connect with people who are more likely to reply to you because they want to know more.
Being an active participant will show that you’re helpful, but make sure that you don’t sound transactional. It’s a long-game strategy that helps build your reputation rather than getting a quick sale. Avoid being a pushy salesman, and don’t answer with generic responses. Instead, incorporate your unique perspective when answering questions, and be more approachable while you’re at it.
Delivering Value Through Engagement
This platform consists of users who value meaningful interactions, so focus more on quality rather than quantity. Solve the problems of other people so they can gain clarity and be specific with the insights that users can incorporate into their daily lives.
On the other hand, avoid lengthy responses and be concise. Use bullet points so users can immediately see your answers and structure them in such a way that they’re easy to read. Cite credible sources to make your answers more authentic. Doing this consistently and adding value to the lives of many will be a reward in itself, but you can also see this as an opportunity to mention your company.
Leveraging Backlinks Strategically
There’s another powerful way that you can use Quora, and this is by incorporating backlinks in your answers. However, don’t use it too much because it’s going to be considered spam, and your account may be banned. Instead, only add a link if this is genuinely going to make the answers clearer. Don’t diminish your credibility in this process, and you can find info about backlinks when you go here.
An example is you want to reference one of your blog posts that can provide more in-depth information about the question. You make sure that the links are relevant so you can establish your company as a valuable resource in the niche that you’ve chosen.
Repurposing Content for Quora
You can always get ideas from the replies of the users and refine your answers. Know what the frequently asked questions are within your industry and use insights from other blogs to answer. Add this to your content and create videos if possible. Share the content on Quora to see if this is going to be effective.
Don’t hesitate to repurpose old and popular responses into a more in-depth piece. Being detailed and expanding it into an infographic can give you more chances of reaching a larger audience. It can also reinforce your position, and it’s going to show you as someone knowledgeable in the field.
Building Relationships with Your Audience
Be more engaging with your visitors and reply when someone comments on your answers. Be responsive to their queries, but you also need to be thoughtful. These interactions can become meaningful connections where you can start recommending to them the solution to their problems by providing value.
You know that you’re successful with your efforts when you view your progress through tools and specific metrics like views. Do some adjustments and continue experimenting with different types of content. Refine your approach and stay proactive so you can achieve more sustainable results.
