Real Broker, one of the fastest-growing cloud-based real estate brokerages in North America, has garnered significant attention for its innovative approach to real estate operations. As more agents and teams consider joining this modern brokerage, one of the most commonly asked questions is: What CRM does Real Broker use? In the real estate industry, a Customer Relationship Management (CRM) platform is essential for managing leads, tracking client interactions, and organizing follow-ups. At Real Broker, technology plays a central role in creating efficiency and scalability for agents—starting with their CRM offering.
Real Broker and Chime CRM
Real Broker has officially partnered with Chime, a powerful AI-driven CRM and real estate marketing platform. Recognized for its intuitive design and deep functionality, Chime CRM is widely regarded as one of the top solutions in the real estate industry today. This partnership provides agents at Real Broker with access to cutting-edge tools that help streamline lead conversion, marketing automation, and overall client communication.
Why Chime CRM Fits Real Broker’s Model
Real Broker operates on a tech-enabled, cloud-based model. That means its agents need tools that offer flexibility, automation, and scalability—precisely what Chime provides. Here are a few reasons Chime is a great fit for Real:
- All-in-One Functionality: Chime combines CRM, IDX website integration, lead generation, and marketing automation in a single platform.
- AI-Powered Tools: Built-in artificial intelligence helps agents prioritize leads, track behavior, and automate responses.
- Mobile Access: The Chime mobile app ensures agents can manage their entire business from any device, at any time.
- Integration with Real Broker Systems: Because Real Broker is a virtual brokerage, Chime’s integration with other cloud tools ensures a seamless experience for agents.
Features Available to Agents Using Chime CRM
Agents affiliated with Real Broker who adopt Chime CRM gain access to a suite of advanced features. These features are especially useful for high-volume teams and individual producers alike:
- Lead Scoring and Follow-Up Automation – Automatically ranks leads based on behavior and engagement.
- Smart Plans – Customizable automation workflows to keep leads nurtured through text, email, and calls.
- Customizable IDX Websites – Branded websites with MLS integration to drive organic traffic and capture leads.
- Team Management Tools – Visibility into agent performance and centralized communications for real estate teams.
- Social Media and PPC Integration – Built-in advertising tools to manage Facebook, Instagram, and Google Ads from a unified dashboard.
Cost and Access for Real Broker Agents
While Chime CRM is not included for free with a standard Real Broker membership, Real has negotiated preferred partner pricing for its agents, making the tool more accessible and cost-effective than purchasing it independently. New agents typically receive onboarding support and training resources both from Chime and Real Broker to ensure a smooth transition and accelerated ROI from the platform.
Additionally, Real’s in-house training programs and agent communities often include tutorials and best practice workshops focused on maximizing Chime’s potential. Experienced users of Chime publicly share success stories where automation and lead nurturing significantly reduced time spent on manual tasks and increased client conversion rates.
Alternatives and Customization
It’s also important to note that Real Broker does not mandate the use of a specific CRM. Agents are free to use any CRM that suits their unique business needs. However, the Chime partnership comes highly recommended due to its seamless compatibility with Real’s systems and its robust capabilities tailored specifically for the real estate market.
- Some agents choose CRMs like Follow Up Boss, KVCore, or LionDesk for particular niche features or pricing plans.
- Others integrate Chime with additional marketing or transaction platforms via Zapier or API connections.
For those seeking a highly professional, integrated, and AI-enhanced solution, Chime remains the top recommendation among Real Broker’s leadership and tech advisors.
Conclusion
In today’s competitive real estate environment, leveraging the right CRM can mean the difference between mediocrity and top-tier performance. Real Broker’s partnership with Chime CRM underscores its commitment to equipping agents with modern, scalable, and powerful tools. By adopting Chime, Real agents position themselves at the forefront of digital real estate innovation—ready to deliver better client experiences and accelerate their business growth.
