Why marketers should use reddit
It is time to clear up the confusion and myths surrounding reddit marketing. Millions of people are having valuable conversations every day on reddit and marketers need to be involved in these conversations. It is the responsibility of any good marketer to understand every online platform where conversation related to their brand are happening. When marketers engage reddit the right way, they enhance the conversation and are rewarded with opportunities to promote content and receive customer feedback.
What marketers are doing wrong
Each month, reddit receives millions of unique visitors and billions of page views. Many marketers see these numbers and try to game reddit with unethical marketing schemes. This type of thinking is short-term and unsustainable.
Instead, marketers should take a long-term approach to reddit marketing. It starts by learning about the reddit platform, the rules, and the communities (subreddits) that are relevant to your brand and then becoming an active member of each commmunity. On reddit, contributing value while being honest and accessible leads to meaningful results.