When is the best time to post on social media? This is normally a question for a veteran of social media marketing but a fun one for those just starting. But, neither know the precise global ideal time to publish on social media.
The social media landscape has drastically changed due to the spread of the virus, which has altered routine and how people communicate through social media.
There are, however, times that have proven to be the most effective. They can also be used to figure out your own ideal time to share your content on social media in the future.
What is the ideal time to post?
Recency is among the main factors that play an essential role in displaying your content on feeds of social media. This does not mean you can crack the engagement code because you’re posting during the most appropriate times. The ideal time will help make sure you get noticed. However, from there, the outcome lies in what you write about.
The best time to make a post on social media is in 2022
Every social media platform offers unique benefits based on your objectives and the type of content, and your target audience. If you find that your engagement isn’t as high as you’d like, you should consider re-examining your goals for social media and general KPIs.
Also, knowing the days that bring the highest engagement can help you achieve your dreams. In analyzing the data of each social network separately, We found that the most popular times for engagement were Wednesdays, Tuesdays, and Thursdays between 9 or 10:00 am.
The midweek hours were the most successful time on all social networks, including Facebook, Instagram, Twitter, and LinkedIn.
The best times to post on social media generally
- Tuesdays through Thursdays from 8:30 am to 10 am.
In contrast, the worst day to post on social media appears to be Sunday. However, there’s more to social media posting than this simple statistic. Every social network had varying levels of engagement over the week and at different timings. Once industries are factored into the mix, the results can vary more.
Thus, although Tuesdays through Thursdays between 9 and 10:30 am are usually the best times to publish on social media, there are some additional aspects to consider before scheduling your posts.
The best time to make a post on Facebook
It’s generally safe to post content on Facebook during the week between 1 pm and 4:00 pm. For those that want to do a bit of shopping online during lunchtime at work.
The most effective timing to post on Facebook for retail companies that sell online isn’t a one-time slot but more a handful of optimal times:
- Wednesdays between 11 am and 3 pm
- Thursday, from 2.30 pm until 4 pm
- Friday from 10 am until 3
The weekend is usually thought to have the lowest engagement rates for brands that sell consumer goods since customer behavior was highly affected by the Covid-19 pandemic. The ideal times to post have changed slightly since more people transitioned to online work.
The best time to post on Instagram
Generally speaking, posting between 8:30 am to 5:30 pm is sensible and could help you increase social media engagement. The best times to make a post are daily between 10 am and 3 pm.
The most effective time to post on Instagram for retailers is on Saturdays, especially between eleven a.m. and 1 pm. And Wednesday is regarded as the day that gets the highest engagement.
Monday is by far the most stagnant day for consumers because people tend to be more likely to get caught up on their work, and everybody, in general, is focused on getting prepared for the coming week.
The best time to post on Twitter
- The ideal time to post on Twitter is usually on workdays between the hours of 1 and 3 pm.
- The perfect day and time to tweet for eCommerce companies are Saturdays at 1 pm.
- Sunday was reported as the day with the lowest engagement; however, there is some engagement around 11:00 am and between 1 and 4 pm.
Best time to make a post on LinkedIn
The most effective times to post:
- On Tuesdays, it’s perfect for posting between 10 am and 11 am.
- Also, for workdays like Wednesdays and Tuesdays, 7.30 am-8.30 am 12 pm, and 5 pm-6 pm are the best options.
However, when it comes to weekends, it’s better to post less frequently on weekends since professionals could reduce their activity between Friday and Monday to relax with their families. LinkedIn advises users not to post in the evening timeframe (times) between 10 pm and 6 am since your intended readers will be unable to keep up with your posts, which means having fewer visitors.
The best times to post on Pinterest
The most effective times to post on a weekday:
- Fridays at 3 pm.
- You could also try posting during the weekday at the following times: 2 am to 4 am, or 2 pm to 4 pm, or 1 pm-3 pm.
The most effective times to post on weekends:
- Saturdays between 8 pm and 11 pm are the best time to pin on Pinterest.
These are the perfect time frames for posting on Pinterest, which will allow you to make sure you are focusing on the right audience.
Find the best time to share your thoughts
While it’s helpful to know when is the best time to make posts on social media, many factors will determine the ideal timing to publish specifically for your business. The perfect time to publish on social media may differ depending on the field you’re in and your target audience.
It is possible to conduct some analysis and data mining to figure out the most optimal times to publish on social media for your needs. Additionally, it can be beneficial to know the best times for posting to ensure that you post when you have less competition to get more engagement.
Conclusion
There is no one-size-fits-all method to engage users, and each brand is unique, and so are its users. You must observe, analyze and monitor to figure out your optimal time to publish on social media in 2022.
When you invest your time and effort to create great content, you’ll always hope that your content reaches as many eyes as possible.
With the help of determining the right time to post via social networking sites, you’ll be able to increase the likelihood of your followers seeing and interacting with your posts.
