by Antonia Zivcic | Blog |
Search Engine Optimization, otherwise known as SEO, is improving your website and trying to make it more visible and rank higher in search engines like Google or Bing. To put it simply, the higher the ranking of your website on those search engines, the more organic...
by Antonia Zivcic | Blog |
SEM is a larger phrase than SEO, and it refers to all of the many search engine choices, including sponsored ads. SEM is a term that is frequently used to describe techniques for researching, producing, and optimizing a website for search engines. SEM employs search...
by Antonia Zivcic | Blog |
Pay-per-click, sometimes known as PPC, is a method of online marketing where businesses pay a fee only when their advert is clicked. Simply put, you only pay for advertising if someone clicks on your ad. It’s simply a way of ‘buying’ internet views...
