The requirement for any content to be ranked by search engines is to have other links and sources navigating to it. Links are used as a medium by Google to notice and understand the full structure of your web platform. Linking different pages within the same website determines the hierarchy in the sense of which pages are more important. Knowledge about internal linking strategies can significantly contribute to your SEO configuration. Without further ado, let’s dive into the beginner’s guide on using internal links for improving the SEO of the website.
About Internal Links
Any link that takes a visitor from one page of the site to another is called an internal link. Links are used to finding the stuff on your website by both visitors and search engines. The visitors use links to move within your site, while search engines use links to point out the site. If no links were pointing out to the page, the page would not be visible. A few types of internal links exist today. Besides your homepage, feed, and others, you are now allowed to add links to your content. Such links would be called contextual links, and they point out visitors and related content. Importantly, they let search engines find out what is the relevant content on the site and determine its value. The headline reads that a good internal linking strategy is crucial to your SEO configuration. Now let’s get into some secrets for improving SEO.
Think About the Site’s Structure
It is strongly advised that website owners regard their websites through pyramid lenses. The top of the pyramid should be the homepage, while the sections, categories, and other content are under. Note that you can have individual posts and pages there or even subcategories.
Declare What is Important
You must determine what is the most important content on the site. Usually, it is about your best and most impressive content. For entrepreneurs, it means the very core of the business and the services offered. If you want to make visitors find you when they look for answers from the field, you must use internal links. Ideally, Google will know what is your most important content to which you should set up internal links.
Contextual Links Use
If you have multiple blog posts or articles on the same topic, then linking them with each other can be a great idea. The reason is simple. That tells Google, as well as your visitors, that the articles are similarly based on the topic they cover. Adding the link directly in the text at the end of the post is also advised. Additionally, you might as well point out to Google which blog posts are your cornerstones. That often turns out to be the most complete article on a certain topic. Just to remind you, do not forget to link back the cornerstone you chose with separate individual posts.
Related Content Section
Nowadays you can use different digital tools to modify sections of your website. When it comes to posts, you can add a customized section for related posts and content by using plugins. That seems to be a proven way to show other quality posts of yours to your audience.
SEO is crucial to getting good rankings from Google. It is what makes the site visible to the wider masses. Inevitably, a good SEO configuration goes hand in hand with the use of internal links. They help search engines identify your site’s structure and hierarchy, further enabling better crawling and content indexing. Additionally, internal links can significantly contribute to improvements in the user-experience aspect because it lets the visitor explore the site easier.