If you’re running a business with a website today, you have to have your site optimized for search engines (and customers) to find you. Because without an effective web presence, your revenue is likely to suffer.

Brand awareness is an advantage that many big brands have. And though brands such as Nike, Apple, Microsoft, and the like don’t have to worry about recognition in today’s era, there was a time when they did. And if you want your brand to be successful and recognized just as easily, optimizing your site for search engines is key.

Contextual links can be a huge benefit to your website. And Google looks for healthy contextual links within a site in order to properly rank it within a search engine results page (SERP). As such, it’s important to know the benefits of contextual link building and how it can enhance your business web presence.

Here, we’ll explore the benefits of contextual link building.

What Exactly Are Contextual Links?

In a nutshell, contextual links are links to any relevant website placed within a piece of content. And these links take on a few different forms.

External Links

External links are also known as outgoing or “outbound” links. These are links placed within any form of content on your website which link to another relevant website.

Internal Links

Internal links are essential links that you control within your own site. For example, if you have a product page on your site, you may have a link that directs you to your contact page. Or if you have a blog, you may choose to link to another blog post within your own site.

Reciprocal Links

Contextual link favors often come in the form of reciprocal links. And this is when another relevant website requests that you link back to your site within a piece of their own content. It’s good to note that reciprocal links are great for link-building strategies.

You might think that linking to any website is fine when building contextual links. But for example, when guest posting, creating and publishing content on third-party sites requires in-depth research. Because if you link to a poor, irrelevant, or otherwise “unhealthy” website this could have a negative effect on your search engine ranking.

Benefits of Contextual Link Building

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Link-building strategies are often a part of a marketing strategy that involves SEO campaigns. And when you have a healthy amount of contextual links, you’re better able to move your website from the unknown void of cyberspace into an area receiving greater traffic.

In fact, there are many benefits of contextual link building.

Brand Awareness

As mentioned, one of the bigger benefits of contextual link building is the ability to bring awareness to your website, thus enabling you to build brand awareness. And when using reciprocal links, the website’s audience will be able to see your content on a platform that they use and trust. Basically, contextual link building can help you to build trust with a new audience.

Greater Site Credibility

Sites with established credibility can help you to create credibility of your own. And when you link to credible sites, this also forms the basis of trust with an audience. Additionally, when you link to authoritative sources, this shows that you’ve done your research and that you know what it takes to create content that is effective.

Improved Social Media Presence

With more recognition comes more social media shares. And this can increase your audience size significantly. For example, with two or more websites sharing your articles and enabling social sharing, this has the potential to reach beyond your own audience. And this can also help to drive revenue.

A few other benefits of contextual link building are:

  • Gain more web traffic
  • Generate more sales
  • Improve your site rank
  • Benefits of creating quality content
  • Earning backlinks
  • Helps to keep your site relevant

Ideally, all of the benefits of contextual link building should work like a domino effect. As you begin the process of creating content and working with other websites, the aforementioned benefits will begin to appear and fall in line. And you’ll be well on your way to establishing a greater web presence.

Creating a web presence that gains traffic is all about establishing trust and credibility. And the more quality content you create, along with the links you’re able to gain from credible sites, you’ll become better positioned you for growing your audience and your brand.

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