Today, setting up a website is easy, and every other business has a website. The question remains how to fully utilize the website, drive traffic towards it, and grow the website so that it makes money. Driving traffic organically is not known to everyone, and paying for traffic will not necessarily get the result you are seeking.

What’s great about organic traffic is that it doesn’t cost a cent. However, it does cost a bit more time. Below we list 5 ways to grow your online web traffic.

1. Search Engine Optimization (SEO)

Image of SEO on screen

SEO optimization is one of the most important concepts to understand when aiming to grow website traffic. There are many small on-page SEO changes that one can make. The first way would be to ensure the content being posted on the web page is helpful, entertaining and that people would want to share it.

The second way would be to ensure the website has meta descriptions and title tags that use keywords.

The last thing is to make sure the site is fast, as well as easy to use. Focus on user experience and how to better it. The goal is for new users to stick around on the website and at least view the content for more than a minute. This will boost one’s on-page SEO as well as one’s overall SEO ranking.

2. Write good content

Blogs are a great way of driving organic traffic to one’s website. Creating a blog or content that people are interested in and want to read about will have visitors coming back for more. Being a blogger allows you to have more content and a variety of content on one’s site. It also ensures that websites are up-to-date and have new content regularly.

Another great way of having good content that drives traffic to one’s site is guest posting. Guest posting means writing and publishing articles on someone else’s web or blog. This is great to connect with new readers and get the name of your website out there, driving traffic towards it. You should also check out more branding solutions that will help you show the website to a broader audience.

3. Get busy on social media

Image of Facebook on screen

Social media is an important tool to use when driving traffic to one’s website. There are many ways of utilizing social media. The first could be to create YouTube tutorials or videos. YouTube is great for driving organic traffic as it is the second most popular search engine in the world. Getting traffic and exposure from YouTube could be very beneficial to the website.

Create useful and valuable tutorials or videos on YouTube, and make sure to link the website and content in the description.

Another great platform is Instagram. Instagram is very popular, and being active and engaging with audiences can drive lots of traffic to your website. The last is Linkedin In. It is a great tool to market the content that is already on your website. Creating or sharing content on Linkedin that adds value and linking one’s website to it can offer you a lot to gain.

4. Use email marketing

The first step in email marketing is getting together a reliable email list of potential customers and clients that would be interested in your website. Then one needs to supply them with valuable information on a regular basis.

Email marketing is a great way of driving organic traffic to a website. Businesses let their customers know about sales, promotions, and offers. Loyal customers will share and encourage friends and family to subscribe to monthly newsletters.

5. Engaging with new clients

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There are many ways that this is possible. We have already mentioned email marketing and social media marketing. There are a few other great ways of engaging with new clients and driving them to a website. One way is to create a free online course.

This is very popular currently, and platforms like Udemy and Teachable are great to use for courses. Make sure to have a valuable course and then push one’s website links to learners for more online traffic.

One can also build industry-specific surveys. Linking these surveys to one’s content on the website is great. Make sure it is specific and relevant, then share the survey. Creating free webinars is another great way to drive traffic to the website as well as promote products.

Final Thoughts

There are many more ways to create online and website traffic, like using keywords or making sure the website is any-device friendly and up to date. The most important thing to remember is to add value to other people’s lives.

Content like email, social media, courses, webinars, and all the rest should add value. If it is interesting, people will want to share it, they will want to be on your website, and they would want their family and friends to know about your website.

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