People always say that “you should never judge a book by its cover”; alas, everybody does. First impressions are important. It helps us save time and make good decisions and are in our best interests. This is why it is worth learning how to write tempting blog titles that are bound to encourage more engagement…

By implementing some additional tools, writers can craft enticing blog titles that captivate readers. Some of the most effective tools for this purpose are the paraphrasing tool and summarizer tool. The paraphrasing tool adds a unique twist to existing ideas, while the summarizer tool condenses the essence of the blog, resulting in attention-grabbing titles that pique curiosity and drive more clicks.

Tell readers exactly what to expect

While people love a little bit of mystery, we like to know what we’re letting ourselves in for when clicking on a blog post. If you allude to one thing in the title and deliver something entirely different, you’re not going to be getting any conversions, you’re just going to frustrate people (and confuse Google).


Make readers want to learn more…

Want your readers to click on your blog posts? Entice them in with powerful boasts: “The last blog-writing guide you’ll ever need to read”.

Of course, know your audience. Some people will respond to such claims better than others. Split test and trial different approaches to see what works more for you.

Offer solutions

Why do people want to click on your blog post? What are they going to gain from it? If you can offer real-life solutions to the problems that your target audience frequently faces, you’ll have a far easier time drawing them in successfully.

Provide clarity with numbers and stats

We love numbers! If you are writing an industry expert piece, consider using real-life facts and stats. For example: “50% of businesses use a digital marketing agency. Here’s why you should too.”

Use the appropriate keywords

While you should be writing for your audience first, don’t neglect your SEO either. This means conducting extensive keyword research and looking to answer frequently asked questions for your audience. Not only will implementing the keywords used in your marketing strategy into your titles bolster SEO by telling Google exactly what the post is about, but you’ll also be far more effective at increasing your CTRs in a SERP.

Optimise for ideal character length

An ideal title tag is around the 60-character mark, so be sure not to go too far over that limit when you are writing your titles.

Simply put, use as few words as you can without sacrificing clarity. Make your point but cut the fat.


Use bracketed clarifications (where necessary)

It might sound crazy but blog titles with brackets can sometimes improve CTRs by up to 33%! Why? Because there’s an aesthetic element to them that breaks up the text, creates a little more visual variety, and ultimately engages people (especially when using brackets for emphasis / clarification).


Let’s have a quick recap of what we’ve learned:

  • Be concise about what is being covered.
  • Create a sense of mystery.
  • Offer solutions.
  • Provide clarity using stats.
  • Use proper keywords (but place naturally)’
  • Optimise for the ideal character length.
  • Implement bracketed clarifications.

If you do all of this (where applicable) and appeal to your audience on an emotional level, you’ll have a much greater chance at converting those clicks! Just make sure that you keep your titles short and sweet. Don’t use any unnecessary language and cut the fat.

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