When you pay to promote your company as a business owner, you want to make sure your money is wisely spent. Every dollar invested in advertising matters, especially if your company is on the lesser end of the scale. So, with so many possibilities for promoting your company these days, which one is right for you?
Some argue that conventional advertising is no longer effective, while others argue it is still the most effective way to reach consumers. Digital advertising, on the other hand, gives you more control, but it isn’t always a sure thing if you’re new to it. Today, we’ll join this debate and illustrate the benefits and drawbacks of each option to help you make the best decision.
The benefits and issues of traditional advertising
Reaching your local audience may be straightforward when you advertise in magazines, flyers, TV ads, or on the radio. Even sending out fliers to individuals in a specific neighborhood if your company only works in one town is a beneficial marketing tool.
Additionally, conventional advertising allows your prospects to save your adverts. They may retain your materials indefinitely, whether they want to keep your flier on their refrigerator in case they require your services or keep your business card in their pocket.
Finally, most individuals understand it since they’ve seen fliers, heard radio advertising in Dubai, or watched commercials throughout most of their lives. Paper flyers have also been demonstrated in specific tests to have a greater brand recall rate than digital marketing.
On the other hand, conventional advertising is far more expensive than digital advertising. When you pursue the conventional method, you must pay for supplies such as the paper on which your flyers are printed. After that, you must pay for your products to be distributed by them.
In addition, your prospects are unlikely to engage with your content. Traditional advertising focuses on providing information to your prospects rather than motivating them to participate. They can’t readily “like” or share your ads with their pals.
Finally, the results of your conventional advertising effort are impossible to quantify. Which of your consumers made a purchase after viewing your advertisement? Were they given to the correct individuals? Were they ever delivered? You don’t have a great method to monitor the performance of your campaign using conventional advertising.
All you should do is look at your sales figures and trust that it was your promotion, not other external variables, that drove up sales.
What about digital advertising?
Many small companies, particularly those with a limited marketing budget and resources, increasingly choose digital advertising. You can start using digital advertising services on all kinds of social media and search engines for very low amounts of money (starting from a few hundred dollars) and generate thousands of dollars in sales for your business.
For example, if you wanted to air an ad on local television, you’d have to spend thousands of dollars to acquire the “hottest” spot so that your target demographic could see it. But on the other hand, you could submit it as a YouTube ad for a fraction of the cost if you did it yourself or hired a digital marketing firm.
You only pay when someone clicks on your ad and reaches your website via social media postings or search engine advertisements. Depending on your plan, reaching more people may cost substantially less than conventional advertising efforts.
You Can Monitor Your Success
When you start a campaign on Google or social media, unlike conventional advertising, you can readily see how well you’re doing in real-time. Using sophisticated tools like Google Analytics or other social media analytic tools, you can observe what is working and what isn’t working. With digital advertising, you can control your budget and tailor your adverts with few clicks.
How probable is it that if you send out a flyer and the prospect keeps it, they will immediately share it with all of their family and friends? The answer seems unlikely, but with digital advertising, sharing your ad with thousands of individuals is as simple as clicking a button. If you additionally have a captivating and engaging ad, your prospects’ chances of sharing increase dramatically.
Create a Personal Brand
You’ll provide more value to your audience and promote your brand better if you maintain your website and social media pages up to date with high-quality material. Such an approach will result in higher lead generating prospects, and you may be able to lessen your marketing efforts in the future due to the enhanced recognition for your company.
When you’re competing with large corporations, conventional advertising might be difficult. You don’t have nearly as much money to spend on commercials, direct mail campaigns (read here about how to personalize email marketing), and radio advertisements as they do. Competing with the major companies is much simpler with a well-structured digital advertising campaign, particularly if you have an excellent team of digital marketing specialists behind your ads.
The best solution is to find a one-stop shop for all things related to the internet. The agency that can handle everything, from creating a digital marketing advertising plan for your company to ensuring that your website and social media accounts are up to date, will help your revenue grow.