by Hutch | Case Studies, Community Management, General Tips, Reddit
SaaS companies understand the importance of community. An active community is critical to identifying bugs and highly requested features. This is why most SaaS companies have their own official forum where users and employees work together to support and improve the...
by Hutch | Case Studies, Reddit
Whataburger is a fast food burger chain that originated in Texas but has spread throughout the country with over 700 restaurants. In this article we show how a major corporation with a general target audience can find marketing opportunities on reddit. Subreddits...
by Hutch | Case Studies, Reddit
Autodesk is a 3D design, engineering, and entertainment software developer. They provide hundreds of software products to designers and engineers. And like most software developers, they have a robust online discussion forum that allows community members to ask...
by Hutch | Advertising, Case Studies, Reddit
In February of 2015, Charmin launched a campaign to donate toilet paper to 100 firehouses across the US. They utilized the reddit advertising platform to generate awareness and solicit feedback on which firehouses they should donate to. Ad Title Ad Body Campaign...
by Hutch | Case Studies, Community Management, Reddit
The GoPro subreddit, /r/GoPro, has over 30,000 subscribers and is essentially an ongoing virtual conference for GoPro users. GoPro fans use the community to share original photos and video, how-to guides, GoPro announcements, and support questions. GoPro employees can...
by Hutch | Case Studies, Reddit
Recently, I started learning music theory through a book called How to Really Play the Piano by Bill Hilton. The book is somewhat vague about how to practice the concepts it presents, so I went to /r/Piano for advice. This was my post: Classically trained and working...
