Oh, Google, it might be one of the greatest innovations of our time. But let’s delve a little deeper.
What makes you click on a particular website when you type something into Google? Are you actively choosing your favorite website? Or are you clicking on the top link, safe in the knowledge that the top websites must be dispensing the best information? Well, this is where SEO comes into play.
You have most probably heard of the term “search engine optimization” (or SEO for short) before, but what does it all mean? SEO is certainly all the rage these days, with any savvy content creator knowing that you have to implement optimal SEO practices to ensure higher search rankings on your particular site.
In fact, it might just be one of the essential elements of digital marketing these days. But how does it work, and how can you utilize it to boost your brand and get your name out? If you need more information, learn how exactly does a technical SEO strategy leads to better sales?
So, what’s all this SEO business?
There is no denying the fact that the Internet is a vastly competitive space. While it offers unprecedented opportunities to get your name into the world and showcase your skills, there is also a humongous amount of competition out there.
Whatever your niche or industry, there are likely thousands of other hopefuls trying to gain business, attract clients, and make a name for themselves. So, how do you set yourself apart? Well, SEO is the place to start.
SEO is essentially a strategy and helps businesses and freelancers to improve their website rankings.
The practice involves the identification of popular phrases and keywords that your target audience is searching for so that you can best address their needs. When you know what audiences want, you can make your website more discoverable. If customers discover your brand before that of the competition, it’s more likely that they will choose your services.
Why You Need SEO
Here we explore four reasons why your website needs SEO.
1. You become indispensable
Understanding SEO and client-specific keywords enhance your understanding of what your clients want. By focusing on what prospective clients are searching for, you can curate your content to meet their specific needs.
Say, for example, you’re selling a weight-loss shake, and after much research, you realize that most people searching for weight loss shakes are also searching for the terms’ affordable’ and ‘quickly.’ This helps you to realize that people are searching for affordable products that yield quick results.
By understanding your audience and their particular desires, you can tailor your products and website to meet their needs and address their primary concerns. This boosts web traffic and undoubtedly has a positive effect on your overall offerings and client relationships.
2. You’ll get more web traffic and boost sales
At a basic level, SEO enhances your search engine ranking. However, the main advantage of this is that it will boost your web traffic and attract more clients. Whatever service you’re offering, optimal SEO infrastructure will promote web traffic, and this will naturally enhance your exposure and potential sales.
Busy websites can also earn money by including Google’s pay-per-click (PPC) infrastructure onto their websites. By adding a simple HTML code, Google will showcase various adverts on your website. Every time someone clicks the ad, you get paid. So, the more people that visit your website, the better your chances of getting multiple clicks on the ads. For these reasons, it makes absolute sense to boost your search engine rankings with SEO.
Once you grow your brand, you might even opt to advertise your services on a PPC basis.
3. You won’t need to pay for those pricey ads
One of the best advantages of SEO is that it doesn’t require you to purchase ad space online. In traditional media, you would have to select your chosen media outlet (radio, tv, newspaper, or magazine) and then pay a set amount for ad space and the duration of that ad. When you use effective SEO (and do the proper research), you can garner similar results without having to pay for additional advertising space.
4. You gain credibility
One of the best advantages of successful SEO is the fact that you can gain credibility and expand customer trust in your brand. SEO ultimately links to trust and credibility, and the more organic traffic your garner, the more credible your website becomes.
Naturally, when potential clients find the exact information that they are searching for on your website, they will start to view you as an authority on the subject. When you gain this reputation, customers will equate you with reliability and honesty, which in turn ensures better client retention.
Whether you learn SEO tips and tricks yourself via online tutorials or hire the expertise of an SEO expert, there is no denying that utilizing SEO can have some pretty fantastic results. However, to ensure that your website is running optimally, you’ll also want to make sure that you keep on top of the SEO landscape and stay organized.
An easy way to make sure you’re staying in the game and keeping on top of the ever-changing SEO landscape is to constantly improve the content on your website. Spend more of your time on developing your business by managing your paperwork in a faster and more efficient way with Indy.
This platform is a great option for freelancers and small businesses, offering nine essential tools to boost operational organization and daily operations.
When you sign up to Indy, you can enjoy the following tools:
- Time tracker app
- Online calendar
- Task tracker – perfect for monitoring SEO research
- Proposal templates and generator
- Space for uploading files and forms (especially keyword trends and SEO data)
- Contract Management with templates
Indy is a set of tools that help you manage your freelance business and win more clients. The all-in-one freelancing platform is perfect for independent workers who want to own their work, time, relationships, and everything between. When you implement SEO knowledge to your advantage and optimize business operations with superior organization software, success is guaranteed.
How has SEO enhanced your business and boosted traffic? Share your insights and top tips below.