The Better Web Blog

Acquiring new customers can be a challenge for local businesses; however, we believe it’s equally – if not more – important to maintain and build relationships with those customers you already have. This complete guide will review how businesses can most effectively...

To promote your business online, it is essential to provide an exceptional experience to your target audience. Whether it’s to your website or email, how you attract your prospective buyers tells them how much of a priority they are to you. That is why data-driven...

Customers are the lifeblood of any thriving financial services business. However, like in any industry, those in the financial services do have some fierce competition in attracting new customers and retaining their existing ones. You need to offer a unique...

There's no better social media platform than Instagram for marketing your brand. However, if you want to see your Instagram marketing efforts pay dividends, you've got to continuously focus on improving them over time. The biggest Instagram brands and influencers are...

Email marketing is one of the most effective ways of nurturing leads, driving conversions, and building customer loyalty. It provides a way to deliver hyper-personalized marketing campaigns directly to your target customers’ inboxes. Also, it provides an excellent...

Keeping your website secure is essential to protecting your business. Hackers are always looking for vulnerabilities in websites, so it is important to have a penetration testing plan in place. In this blog post, we will discuss the best tools for website penetration...

WooCommerce is one of the most used WordPress plugins for running an eCommerce store. It is reliable, fast, and provides various features to run your store successfully. Although WooCommerce is quite versatile, it lacks some advanced features. A primary shipping...

While some enterprises choose to fulfill payroll duties in-house using manual payroll or accounting software, many have discovered that the expertise of a certified payroll professional is preferable. When determining whether or not to outsource payroll service, the...

When you pay to promote your company as a business owner, you want to make sure your money is wisely spent. Every dollar invested in advertising matters, especially if your company is on the lesser end of the scale. So, with so many possibilities for promoting your...

In today's business world, it is more important than ever to be able to communicate easily and quickly with employees and customers, regardless of whether your organization is based locally, nationally, or internationally. Companies are increasingly relying on...